Frank Iacono

Staff Writer

Since 2012, Frank Iacono has served as the President and CEO of The Creative Spotlight, the ultimate destination for unearthing a wealth of undiscovered musical talent, reading exciting interviews, releasing new music and sharing exclusive videos.

Every good story needs a good storyteller. And, The Creative Spotlight has truly provided a quality forum for revealing those great stories. Through the years, the online publication has featured national and local musicians such as Screaming For Silence, Ages Apart, Roxy Petrucci, Peter Beckett, We The Kings, Everything Falls, Rod Black, Derek Crider, Daniel Mason Band, Michelle Leigh, Jessie G., Karen Mansfield and Hillbilly Vegas.
Additionally, The Creative Spotlight has also focused on historic Pennsylvania-based paranormal venues, well-known actors and actresses, published authors, professional artists, local businesses, consultants, trainers, speakers and more…

Frank currently works as a Senior Digital Marketing Manager for an advertising agency. He is a highly skilled results-oriented Strategic Marketing Professional & Content Development Specialist with proven critical thinking, problem solving, and project management skills, developed through a wealth of experience concentrated in integrated marketing strategies.

Frank brings a thorough, hands-on understanding of marketing strategies and technological platforms as related to applications available for website design and development, UI/UX, content development, SEO and SEM, site and campaign analytics, email marketing, product and service marketing, brand awareness, direct response, lead generation, customer retention as well as social media and mobile marketing.

Frank is fully versed in the dynamics of multi-channel marketing, as well as their integration with traditional direct response distribution channels.  His accomplishments include the design, development, implementation, execution, and management of business communications plans, website design and development, SEO and SEM, email marketing, mircosites, landing pages as well as the design, execution, and content management for web-based surveys, social media and mobile advertising, online sweepstakes and contests, public relations, webinars, conferences, seminars, tradeshows, catalog development, print and digital banner advertising and other marketing-based initiatives.

Frank has a BA degree in English/Communications and Marketing from Cabrini College, and he earned his Webmaster Certification from Penn State Great Valley.