Music Addict

Eric V. Nielsen brings more than 30 years of music industry experience and a multidisciplinary business background to artist management and development. As founder of Dead Rose Management, LLC, he focuses on helping emerging and developing artists build sustainable careers through informed decision-making, strategic planning, and a clear understanding of both the creative and commercial realities of today’s music business.

His approach combines musical knowledge with extensive experience in risk management, financial analysis, project management, and contract negotiation. Rather than treating exposure, streaming numbers, or short-term opportunities as measures of long-term success, Nielsen emphasizes artistic identity, career readiness, professional relationships, and the business foundations necessary for meaningful growth.

Nielsen studied music at Berklee College of Music and the University of Cincinnati College-Conservatory of Music, supplemented by years of vocal and guitar training. His background as both a musician and business professional informs his belief that effective artist management must balance creative ambition with sound business judgment.

Through Dead Rose Management, Nielsen works with artists on career assessment, development strategy, branding, digital presence, and the increasingly complex decisions facing independent musicians. He advocates for an artist-first approach grounded in transparency, realistic expectations, and the understanding that not every opportunity is necessarily the right opportunity.

Nielsen is affiliated with Music Addict LLC and Creek Music Group–Chicago and is a member of the Recording Academy and the Music Managers Forum in the United States and United Kingdom.