Niki J Crawford is an artist you need to know about in 2021

Niki J Crawford is an artist you need to know about in 2021

In today’s entertainment climate, having a multitude of talents and skills is necessary for artists, and creatives alike to be successful. For example, an entertainer who’s had years of experience in both the film world and music arena is Niki J Crawford. She offers unique and soulful energy to all her projects, which sets her apart from anyone else in the industry. 


Niki J Crawford was born in the small town of Springhill, Louisianna, and has been singing since the age of six. Growing up, she was the lead soloist in her hometown’s church choir and has retained the passionate and robust sound in her voice ever since. Now, the singer creates poignant lyrics that have a Soul-Funk-R&B sound to them. Moreover, Her voice is known for its expressive and sensual aura that fuels high energy performances with her band. 

“Crawford is like an explosion of perfect harmony with lasting vocal power. She is the real deal. Listening to her will make you stop in your tracks…”

 — Dennis J. Freeman, News4 (2018)

Over the years, Niki J Crawford has traveled with her band and performed in an array of venues with her melodic voice. She is an American recording singer/songwriter and has shared the stage with Carlos Santana, Snoop Dogg, Al Green, Sharon Jones & the Dap Kings, Aaron Neville, Macy Gray, Booker T Jones, The Roots, Tune Yards, Chicano Batman, Galactic, Keb Mo, and Orgone. Niki has also lit up festival stages all over the world including Bonnaroo, Wakarusa, Cal WorldFest, Utah Arts, Live Oak, Montreal Jazz, Summer Camp, Bear Creek, Long Beach Jazz Fest, All Good, High Sierra, and Jam Cruise.

The multi-talented artist has also featured in notable films such as He’s Just Not That Into You (2009), Miss March (2009), and more recently Revival (2018), and Troubled Waters (2020)

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“Evil in your Eyes” was Niki J Crawford’s first single that was released in 2013. The song has a strong ensemble presence that holds a steady rhythm and upbeat tone. Niki J Crawford’s lyricism contrasts the positive mood provided by her band and serenades a unique and distilling tale of heartache.

“There’s evil in your eyes that can’t be found/ Always telling lies when I’m not around” 

Played” is a slower ballad that has a strong R&B presence. Niki J Crawford’s wide vocal range really shines in this track because of her harmonizing skills at play. The song dispels the complexity of being in a poor relationship and the thoughts that occur with it. 

Round & Round” is another song that has a robust R&B sound. The slow melody opens with a guitar riff and shortly after, Niki J Crawford flows into the strong hook, “Round and Round,” that is repeated earnestly throughout the song. Moreover, The instrumentals paired with Niki’s voice create a soothing and mellow tone to the track. 

I Wanna See You” has a strong opening and the overall tone is upbeat and sanguine. The rhythm of the instrumentals and vocals are very catchy and the lyrics are charming. 

“Now that I have your attention, you need to know about me/ I will always have your back babe, it would be consistently” 

No Fear” was released in 2014 and this track brings in a lower range of Niki J Crawford’s voice than heard on previous songs. Her deep vocals are phenomenal and she knows how to present a soul/jazzy tone by altering her range. In the last minute of the song, a saxophone solo is integrated with Niki J Crawford’s voice, which really captures the jazz and soul feel. 

Santa” is an acoustic holiday track that focuses on the hardships of life and the need for something good to come for the holidays. This song is a realistic and relatable track that highlights the expectation of happiness during the holidays, but the reality is struggles remain present. Niki J Crawford’s raw voice is accompanied by a single guitar, and bells, helping listeners focus on the lyrics of the song.

“It’s the time of year for happy/ Happiness I don’t see” 

The Genesis Block EP is Niki J Crawford’s first EP that was released in 2015. “Round & Round”, “Played”, “No Fear”, and “Wanna See You” are featured along with four other songs. The overall tone of The Genesis Block EP is uplifting and soothing. The harmonious mix of R&B, soul, and jazz are what make this EP a strong collection of tracks. This unique blend of different genres adds a level of finesse to Niki J Crawford’s identity as an artist. 

El Ay” was released in 2016 as a tribute to Los Angeles, California. Niki J Crawford describes LA as a dreamscape and lists off all the enticing aspects of the city. The song gives off a positive sensation and there’s an even balance of R&B and Soul. The lyrics in “El Ay” will make any listener feel nostalgic as if they’ve experienced LA the same way Niki J Crawford describes in the song. 

“El Ay/ Nobody wants to live in reality” 

“El Ay/ The dreams will make you want to stay” 

The Second Truth is Niki J Crawford’s first album, which was released in 2018. The album features eight tracks that are all Funk/Soul-inspired. The sound of this album is definitely different than Niki J Crawford’s previous releases because the songs are less R&B driven. In each track, listeners can hear the guitars, drums, trumpets, and other popular instruments used in blues music. Overall, this album has a nostalgic retro feel to it with a hint of modern blues. 

Music Overview

Niki J Crawford exudes strong positivity through her music that is undeniably contagious to listeners. Over the years, she has incorporated different genres into her music, which is what makes her so intriguing as an artist. At the beginning of Niki J Crawford’s career, R&B was a strong influence in her music, but now Soul and Funk have taken over. The development in her musical skills and interests are just now unfolding and the mystery of what genre the next track will be is what keeps listeners on their toes. Overall, Niki J Crawford’s long-existing presence in the entertainment industry is only the beginning of her singing/songwriter career. 

Niki J Crawford can be found on YouTube, Spotify, Apple Music, and her website

Featured image and images in article courtesy of Niki Crawford

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Author: Tom M

Mr McDonough has worked in the Music Industry for 25 years. 15 of those years with MI5 Recordings Universal Music Group. He has owned and worked with several Record Labels over the years. Owns Music Player Magazine and hosts Welcome to the D tv show & the Dcap Radio show. He opened Music Addict to give the music community a free place to promote artists work and to make collaborations around the world with ours in the Music Industry.

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